LifeFlight and RACQ close chapter on 30-year partnership


At Australia’s RACQ LifeFlight, non-standardized phraseology is most often used in uniquely challenging environments, when using non-standard or specialized equipment, and during certain types of operations. Martin Londahl Photo

LifeFlight Australia CEO, Ashley van de Velde OAM, has thanked RACQ for its dedication to the network over the past 30 years.

The RACQ naming rights sponsorship of LifeFlight Rescue will come to an end on June 30 after the State Government last year announced additional 10-year funding of $586.1 million to LifeFlight’s rescue service.

RACQ has helped fund and been the proud sponsor of the vital rescue and aeromedical helicopter service, creating Queensland’s longest corporate partnership.

“We are incredibly grateful to RACQ for its unwavering support and a shared commitment to save lives,” van de Velde said.

“The partnership with RACQ has enabled LifeFlight to help more than 81,000 people.

“It’s an incredible milestone few companies can claim and is testament to the strength, leadership and dedication of two leading Queensland organizations to support communities 24/7 and provide outstanding aeromedical care.

“While it’s the end of an era as our naming rights sponsor, we are continuing to explore new partnership opportunities with RACQ which could see continued investment and support for Queensland communities.”

RACQ Group CEO David Carter said he was proud of the incredible legacy RACQ had built with the life-saving organization.

“RACQ and LifeFlight have always shared a vision and commitment to help Queenslanders in times of need by ensuring access to the very best medical service,” Carter said.

“We remain just as proud today as we were all those years ago to have our brand associated with such a purpose-driven cause which makes a vital difference to the lives of many Queenslanders.

“Since 2010, RACQ has provided more than $50 million in sponsorship and donations to LifeFlight Rescue, with the critical service responding to thousands of missions.”

  
Social Messaging