Vertical Magazine and Rotortrade are proud to announce the launch of a brand-new survey that aims to improve the helicopter market, benefitting buyers and sellers around the world. The RT365 – 2023 Helicopter Market Survey aims to fill a gap in the market for real data and transparency in what is often seen as an opaque market.

The survey will launch Nov. 28, and be open to all helicopter owners and operators. The questions will seek input to gain a full picture of the global helicopter market — what’s driving growth, the types that are most popular (and those to stay away from), as well as first-hand insights on resell values.

Created through a collaboration between Vertical, Rotortrade and HeliTrader, the survey will give all stakeholders a chance to have their say on how the market should evolve.

Building on Vertical’s well-established and highly influential Helicopter and Engine Manufacturers Survey, the Helicopter Market Survey will ensure unbiased and anonymous feedback. It will be conducted by the same independent market research and data analysis consulting company used for the annual Helicopter and Engine Manufacturers Survey.

“Our Helicopter and Engine Manufacturers Survey has been phenomenally successful, helping better connect OEMs and customers and driving meaningful change,” said Vertical publisher Mike Reyno. “We have high hopes that the Helicopter Market Survey will be similarly well received, providing some much-needed clarity in the pre-owned market.”

Survey respondents will have the opportunity to enter a draw for one of three beautiful helicopter models of their choice as a thank you for their participation.

“Since its inception, Rotortrade has strived to find ways to enhance the helicopter market — notably the pre-owned market,” said Aurelien Blanc, executive vice president and board member at Rotortrade. “Looking at how the Vertical Helicopter and Engine Manufacturers Survey really pushes OEMs to improve, giving a voice to all helicopter stakeholders was a natural step to add value for buyers and sellers in the global helicopter marketplace. Overall, the survey should help to bring value and transparency to the market.”